Get to know our team, our mission, and our approach to creating exceptional Shopify experiences.
Founded in 2015, ShopifyWebExpert is a premier Shopify development and optimization agency dedicated to helping e-commerce businesses achieve exceptional results. We combine deep technical expertise with strategic business understanding to create Shopify stores that not only look stunning but also drive measurable business outcomes.
Our team of Shopify specialists includes certified developers, designers, strategists, and optimization experts who work collaboratively to deliver comprehensive e-commerce solutions. With a client-first approach and a commitment to excellence, we've helped hundreds of businesses across various industries establish and grow their online presence through the Shopify platform.
Based in Digital City, California, we work with clients worldwide, from emerging direct-to-consumer brands to established enterprise retailers. Our diverse client portfolio spans fashion, beauty, home goods, food & beverage, health & wellness, electronics, and many other industries.
Our mission is to empower e-commerce businesses with exceptional Shopify solutions that drive growth, enhance customer experiences, and maximize return on investment. We believe that a great online store should not only showcase products effectively but also serve as a powerful sales and marketing tool that contributes directly to business success.
These principles guide everything we do and define how we work with our clients.
The passionate experts behind ShopifyWebExpert's success.
With over 15 years of e-commerce experience and a background in enterprise software development, Michael founded ShopifyWebExpert in 2015 after identifying a gap in the market for specialized Shopify expertise. Prior to launching the company, he held leadership positions at two major e-commerce platforms and consulted for Fortune 500 retailers. Michael holds an MBA from Stanford and is a frequent speaker at e-commerce conferences worldwide.
Jennifer leads our development team with her extensive Shopify expertise. A certified Shopify Plus expert with a computer science degree from MIT, she has been building custom Shopify solutions for over 8 years. Before joining ShopifyWebExpert, Jennifer was a senior developer at Shopify and led technical implementation for over 50 enterprise clients. She specializes in headless commerce architecture and has contributed to several open-source Shopify tools.
David brings over a decade of design experience to ShopifyWebExpert. With a background in both digital and brand design, he previously worked with major fashion and lifestyle brands at a leading creative agency. David holds a Master's in Interactive Design from Rhode Island School of Design and has received multiple awards for his e-commerce UX work. His approach combines aesthetic excellence with deep understanding of conversion principles.
Samantha is our conversion rate and performance optimization guru. With a data-driven approach and background in statistical analysis, she's helped over 100 Shopify merchants improve their metrics. Previously an analytics lead at a major e-commerce platform, Samantha is Google Analytics certified and specializes in A/B testing methodologies. Her optimization strategies have generated millions in additional revenue for our enterprise clients.
Alex leads our technical SEO initiatives with over 12 years of experience in e-commerce search optimization. Previously the SEO lead at a major retail brand, Alex has developed proprietary Shopify SEO methodologies that have helped our clients achieve page one rankings for competitive keywords. He's a regular contributor to industry publications and holds certifications from major SEO platforms.
Priya ensures our clients receive exceptional service and results throughout their journey with us. With a background in e-commerce project management and customer experience design, she's developed our client success framework that maintains our 98% satisfaction rate. Priya previously managed VIP clients at a leading DTC brand and holds an MBA with a specialization in digital commerce.
Jason leads our custom Shopify app development initiatives with extensive experience in creating integrated commerce solutions. A full-stack developer with expertise in the Shopify API ecosystem, he previously built several successful Shopify apps serving thousands of merchants. Jason specializes in developing custom solutions that extend Shopify's native capabilities for complex business requirements.
Emma specializes in helping Shopify merchants expand globally with expertise in cross-border commerce, international payment systems, and localization strategies. Fluent in four languages and with experience managing e-commerce operations across Europe, Asia, and Latin America, she helps our clients navigate the complexities of international selling. Emma previously led global expansion for a major fashion retailer.
How we deliver exceptional results for every client through our proven methodology.
At ShopifyWebExpert, we've developed a comprehensive approach to Shopify development that focuses on your business objectives first, technology second. Our methodology combines strategic business thinking with technical expertise to create solutions that drive measurable results.
We begin with a thorough discovery process to understand your business model, customers, competition, and goals. This forms the foundation of our strategic recommendations and technical approach.
Based on your specific requirements, we design a comprehensive solution architecture that outlines the technical components, integrations, and customizations needed to achieve your business objectives.
We follow an agile development process with regular milestones and client reviews. This iterative approach ensures we maintain alignment with your vision and can adapt to evolving requirements.
Before launch, we conduct comprehensive testing across devices and browsers, optimize for performance, and ensure all technical aspects meet our quality standards.
Our relationship continues after launch with ongoing support, optimization services, and strategic guidance to help your e-commerce presence grow and evolve.
The powerful tools and technologies we use to build exceptional Shopify experiences.
Our team has extensive experience implementing headless Shopify architecture using modern frontend frameworks like React, Next.js, and Vue.js for custom storefronts that deliver exceptional performance and user experiences.
We build custom Shopify apps tailored to specific business requirements, from private apps for internal operations to public apps available in the Shopify App Store. Our expertise spans both embedded and standalone app architectures.
We excel at creating seamless connections between Shopify and external systems like ERPs, CRMs, PIMs, and fulfillment services. Our integration work enables efficient operations and data synchronization across your business ecosystem.
Get a glimpse into our collaborative culture and the people behind our work.
Our team is our greatest asset. We foster a culture of continuous learning, collaboration, and work-life balance that attracts and retains the best talent in the Shopify ecosystem.
Hybrid work model with flexibility to work remotely or from our inspiring office spaces.
Professional development budget and dedicated learning time to stay at the forefront of e-commerce.
Comprehensive health benefits and wellness initiatives to support physical and mental wellbeing.
Cross-functional teams and open communication to foster innovation and knowledge sharing.
The key milestones in ShopifyWebExpert's evolution from a small startup to a leading Shopify agency.
Michael Anderson founded ShopifyWebExpert with a vision to help businesses maximize their e-commerce potential through the Shopify platform. Starting with a small team of three Shopify specialists, the company completed its first ten client projects within the initial six months.
Launched a breakthrough Shopify store for an emerging fashion brand that went on to generate over $1M in first-year sales, establishing our reputation in the fashion e-commerce niche and leading to multiple referrals.
Secured our first enterprise clients and completed several high-profile Shopify Plus projects, establishing our reputation for quality and expertise. One of our client migrations resulted in a 43% increase in conversion rate, becoming a case study featured by Shopify.
Achieved official Shopify Partner status and expanded our team to include dedicated specialists in development, design, and optimization. This milestone allowed us to access exclusive resources and early features from Shopify.
Developed and launched our first custom Shopify app focused on advanced inventory management for multichannel retailers. The app was eventually used by over 200 merchants and demonstrated our technical capabilities beyond theme development.
Moved to our current headquarters in Digital City and expanded our team to 25 full-time Shopify specialists serving clients worldwide. This expansion included dedicated departments for development, design, optimization, and client success.
Achieved Shopify Plus Partner status, recognizing our expertise in serving enterprise-level merchants with complex requirements. This elite certification is only granted to agencies that consistently deliver exceptional results for high-volume Shopify stores.
Established our internal Innovation Lab focused on exploring emerging e-commerce technologies and developing proprietary tools and methodologies to enhance our client offerings. The lab's first major project was a headless commerce framework for Shopify.
Received "E-commerce Agency of the Year" at the Digital Commerce Awards and published our first industry research report on Shopify conversion optimization best practices, which was downloaded by over 5,000 merchants and cited in major industry publications.
Expanded our client base to over 25 countries and launched specialized service offerings for emerging markets and international businesses. Established strategic partnerships with localization experts and international payment providers to enhance our global commerce capabilities.
Launched our "Future Commerce" scholarship program to support underrepresented entrepreneurs in e-commerce and established a quarterly webinar series that attracts over 1,000 attendees per session. Also released several open-source tools for the Shopify developer community.
Our impact in statistics that highlight our experience and expertise.
Recognized for exceptional client results and innovation in the Shopify ecosystem.
Our work with a leading fashion brand was featured by Shopify as an exemplary enterprise migration case study.
Helped a health & wellness brand achieve a 105% increase in conversion rate through our comprehensive optimization strategy.
Achieved elite-level performance metrics for a client with a large product catalog and complex customization features.
Measurable results we deliver for our clients across key e-commerce performance indicators.
At ShopifyWebExpert, we're committed to delivering measurable improvements across all aspects of your e-commerce business. Our focus on key performance indicators ensures that our work translates directly to business growth and ROI.
The metrics shown here represent average improvements across our client portfolio. Your specific results may vary based on your industry, starting point, and project scope.
We establish baseline metrics at the start of every project and track improvements over time. Our analytics experts use a combination of Shopify Analytics, Google Analytics, and custom tracking to measure the impact of our work.
Feedback from businesses that have transformed their e-commerce presence with our expertise.
ShopifyWebExpert completely transformed our online store, resulting in a 67% increase in conversions within the first month. Their strategic approach to UX design and technical optimization made a tremendous difference to our bottom line.
Marketing Director, LuxeFashion
After struggling with our previous platform, migrating to Shopify with ShopifyWebExpert's help was a game-changer. They handled the complex migration flawlessly and implemented customizations that perfectly matched our brand vision. Our site is now 3x faster and sales are up 42%.
CEO, EcoHome Essentials
What sets ShopifyWebExpert apart is their deep understanding of e-commerce strategy, not just technical development. They've become an extension of our team, guiding our digital growth with data-backed recommendations that have helped us scale from $2M to $12M in annual revenue.
Founder, GlowBeauty
We approached ShopifyWebExpert with a complex international expansion project across 12 markets. Their expertise in multi-currency, localization, and international shipping regulations was invaluable. They delivered a seamless global shopping experience that our customers love.
Global E-commerce Director, TechGear
The subscription solution ShopifyWebExpert built for our meal kit business has transformed our revenue model. Their custom development work integrated perfectly with our operations, reducing fulfillment errors by 86% and increasing customer retention by 34%.
COO, Fresh Harvest Meals
Our expertise spans across multiple e-commerce verticals, with specialized knowledge in these key industries.
We've helped fashion brands of all sizes create compelling shopping experiences with advanced product filtering, size guides, lookbooks, and Instagram integrations.
Our health and beauty clients benefit from our expertise in subscription models, product recommendation quizzes, and before/after galleries to drive conversions.
We understand the unique needs of home goods retailers, implementing features like AR visualization, custom product builders, and shipping solutions for oversized items.
Our food and beverage clients rely on our expertise in subscription boxes, perishable shipping logistics, and recipe integration to enhance their customer experience.
We help tech retailers implement advanced product comparison tools, detailed specifications displays, and streamlined warranty registration processes.
Our sports and fitness clients benefit from our experience with workout content integration, equipment sizing guides, and community building features.
Don't see your industry? We've worked with clients across many other verticals including jewelry, toys, pet supplies, CBD products, and specialized B2B e-commerce. Contact us to discuss your specific industry requirements.
We're proud to maintain the highest standards of expertise through official certifications and partnerships.
Official Shopify Partner agency
Enterprise-level certification
Certified marketing expertise
Email marketing specialists
Search optimization experts
Common questions about working with our team and our Shopify development process.
Unlike many agencies that focus solely on design or development, we take a holistic approach to Shopify projects. Our team combines deep technical expertise with business strategy, conversion optimization, and ongoing growth support.
We're also one of the few Shopify Plus Partners with extensive experience working with enterprise clients across multiple industries. Our comprehensive methodology has been refined through 450+ successful projects, resulting in our industry-leading 98% client satisfaction rate.
Project timelines vary depending on scope, complexity, and customization requirements. As a general guideline:
During our discovery phase, we'll provide you with a detailed timeline specific to your project requirements.
To provide an accurate quote, we typically need to understand:
The more details you can provide, the more accurate our estimate will be. We offer free consultation calls to discuss your requirements in depth.
Yes, we offer several options for post-launch support:
Many of our clients have been with us for years, as we continue to help them evolve and optimize their e-commerce presence as their business grows.
Absolutely. Platform migrations are one of our specialties. We've successfully migrated stores from platforms including:
Our migration process includes data transfer (products, customers, orders), URL structure preservation for SEO, design implementation, functionality recreation, thorough testing, and a controlled launch process designed to minimize downtime and business disruption.
We work with businesses of all sizes, from startups to enterprise retailers. Our services are tailored to meet the specific needs and budgets of various business stages:
We evaluate each project based on potential for success rather than just company size or budget.
Typical ongoing costs for a Shopify store include:
During our discovery process, we'll help you understand all costs specific to your business needs and how to optimize your technology investments.
Yes, comprehensive training is included with all our Shopify development projects. Our training typically includes:
We also provide custom training documentation specific to your store setup and can arrange additional training sessions for new team members as your business grows.
Have more questions? We're happy to help!
Contact Our TeamA structured, collaborative approach to ensure project success from day one.
Our journey together begins with a no-obligation discovery call to understand your business needs, goals, and vision for your Shopify project. During this call, we'll:
This conversation helps us understand the scope of your project and allows you to get a feel for our team's expertise and communication style.
After the discovery call, we'll schedule a comprehensive requirements workshop to dive deep into your project specifics. This collaborative session includes:
This workshop is facilitated by our senior team members who will guide the conversation to ensure we capture all essential requirements.
Based on the information gathered during the discovery and requirements phases, we'll create a comprehensive project proposal that includes:
We'll present this proposal in a follow-up call to walk through the details, answer questions, and make any necessary adjustments.
Once the proposal is approved and agreements are signed, we'll schedule a formal kickoff meeting to launch the project. This session includes:
This meeting establishes clear expectations and aligns everyone involved on the project approach, timeline, and deliverables.
With everything in place, we'll begin the execution phase of your project, which includes:
Throughout the execution phase, we maintain transparent communication and a collaborative approach to ensure that the project stays on track and meets your expectations.
Beyond implementation, our dedicated Client Success team ensures long-term value from your Shopify investment.
Comprehensive training sessions and documentation to empower your team to effectively manage and optimize your Shopify store.
Flexible support options ranging from as-needed assistance to dedicated monthly retainers, ensuring help is available when you need it.
Quarterly business reviews and strategic planning sessions to identify optimization opportunities and plan for future growth initiatives.
Regular technical health checks, security updates, and performance optimization to keep your store running at peak efficiency.
Building a better digital commerce ecosystem through ethical business practices and community engagement.
At ShopifyWebExpert, we believe that our success comes with a responsibility to operate ethically, sustainably, and with a positive impact on the communities we serve. Our commitment to social responsibility is embedded in our company culture and guides our business decisions.
Our virtual-first work model significantly reduces our carbon footprint through minimal commuting. We also prioritize green hosting solutions for our clients, implement energy-efficient coding practices, and maintain a paperless workflow.
Through our "Digital Skills Initiative," we provide pro bono services to local nonprofit organizations and offer digital literacy workshops to underserved communities. Our team members receive paid volunteer time to support causes they care about.
We advocate for and implement accessibility best practices in all our projects, ensuring digital experiences are inclusive for users of all abilities. We also promote sustainable business practices among our clients through educational resources.
Our Emerging Businesses Program offers specialized rates for startups and small businesses with sustainable business models, helping them establish viable e-commerce operations with reduced financial barriers.
Our annual scholarship program supports underrepresented individuals pursuing education in e-commerce, web development, and digital marketing. Recipients receive financial support, mentoring, and internship opportunities.
We've achieved carbon neutral status for our business operations through a combination of reduction strategies and offsetting unavoidable emissions. Our green hosting partnerships ensure minimal environmental impact from our digital projects.
We're committed to creating digital experiences that are accessible to all users. Our development team is trained in WCAG 2.1 compliance standards, and we implement rigorous accessibility testing on all client projects.
Learn more about our sustainability journey and impact in our Annual Impact Report.
Our work and expertise have been recognized by leading industry organizations.
Recognized for our outstanding work implementing a complex Shopify Plus store for an international fashion retailer, featuring custom checkout experiences and advanced inventory management.
Awarded for our innovative approach to headless Shopify implementation, demonstrating exceptional technical expertise and delivering outstanding performance improvements.
Our design team was recognized for creating an exceptional user experience for a luxury goods Shopify store, demonstrating both aesthetic excellence and conversion-focused design principles.
Recognized as the top e-commerce agency for our consistent delivery of high-performing Shopify stores and exceptional client satisfaction rates.
Awarded to our agency for exceptional growth in client merchant sales and consistent high-quality implementations.
Honored for our commitment to building accessible e-commerce experiences that serve all users, regardless of ability or device.
Awarded for achieving a 143% increase in conversion rate for a home goods retailer through strategic Shopify store optimization.
Our inventory forecasting app for Shopify merchants was recognized as the most innovative new tool in the Shopify App Store.
Recognized for developing custom Shopify integrations that connect e-commerce operations with complex enterprise systems.
Awarded for successfully migrating a complex multinational retailer from Magento to Shopify Plus with zero downtime and improved performance.
Recognized as an emerging leader in the Shopify partner ecosystem for our rapid growth and exceptional client results.
Let's discuss how our team can help you achieve your e-commerce goals.
Schedule a Free Consultation